4 Facts About User Retention in Mobile Apps
Remember the 10 mobile app metrics you need to track? We want to put a spotlight on one of our favorites: retention. Many argue that this metric is the one to rule them all because a high retention...
View ArticleHow Buttery Is the Drizly for True Booze Enthusiasts
I can admit when I was wrong, and boy, was I wrong about Buttery. I initially shrugged them off thinking, “So what? It’s just another Drizly.” Nope. After chatting with Buttery founders Gaurav Tanna...
View ArticleWhat is Peach, the New Free-Form Social Media App?
A new social media app named "Peach" was launched in the app store Friday, and is generating buzz online as users attempt to figure out exactly what it is. At first glance, the app is a sort of...
View Article4 Ways to Make iOS Apps Lighter and Faster
We recently spent some time thinking about user retention here at The Farm and one of the big areas of discussion was the size of modern apps. In one of the studies we cited in our previous blog, 50%...
View ArticleAn Awesome Apptrepreneur Adventure
Have you ever been teased by the idea of giving birth to a mobile app? If your answer is yes, you can look forward to a series of four posts taking you through the journey from initial idea to launch...
View ArticleNotarize's Startup Story: A Botched Twitter Stock Transaction and a Broken Leg
If you've ever had to notarize a document, it can be a bit of a pain. Living near a UPS store makes it easier, but if you're a person who shops on Amazon and uses email more than the US mail, you...
View Article4 App Design Lessons I learned From My Parents
My holidays were fine, how was yours? Good! To make the time go by, I decided to observe how my parents used their iPhones. They’re in their sixties, and only got iPhones a year ago, making them adept...
View ArticleRunkeeper Is Getting Bought Up by Asics in the Latest Smart-Shoe Play
Runkeeper, the Boston-based startup that was one of the first to make a fitness tracking smartphone app for runners and bikers, is being sold* to Asics, a Japanese maker of athletic shoes. Update:...
View ArticleHere Are 5 Boston Mobile Startups to Watch
Even though we have consumer giants like Wayfair and TripAdvisor in the Boston area, the city still gets something of a bad rap for not having enough support for consumer-facing companies. The good...
View Article3 Reasons Why Apps Fail
One of the scariest app statistics we mentioned in previous blogs is that retention rates fall to near 3% after 30 days. And remember how we wrote about how the top 25 apps don’t change much from year...
View ArticleThese 6 Apps Let You Avoid Apartment Rental Catastrophes
It may seem like prime apartment-hunting time is a long ways away, but anybody who’s dealt with the rental market mayhem in Boston knows better than that. Landlords start inquiring about your...
View ArticleThis BC Startup Reveals What Students Really Think of Your Fancy App
If you’re running a business void of millennials, it can be tricky to predict what the young folks find hip these days. So how do you get inside their heads to determine how they really feel about a...
View ArticleHere's What Part-Time Work Looks Like to MIT Students
Innovation has made its way into so many strains of students’ lives - from studying to socializing. So what impact has it had on how they support themselves while in school? College kids have expenses...
View Article5 New Statistics That Will Define Mobile App Strategy in 2016
Part of our job at The Farm is to make sure we’re always learning as much as we can about the app industry so we can better serve our clients. And right now, there’s a ton of great news stories...
View ArticleYik Yak Is Becoming the Hottest Political Forum for Millennials
Until a couple of weeks ago, I had never been on Yik Yak - the app used mostly by college kids to anonymously express any and every thought going through their heads. But after Yik Yak came up in...
View ArticleThe State of the Apple Watch in 2016
Back in March of 2015, as the Apple Watch was heating up in sales, we had a fairly positive view of the new wearable technology. We called it a pure luxury item at that time, and thought it would win...
View ArticleHow do I love thee? Let me count the Waze – Part Deux
A year ago we wrote an artfully beautiful tribute to Waze on Valentine’s Day, entitled “How do I love thee? Let me count the Waze.” Funny thing, we thought we were being deliciously clever, but check...
View ArticleThe State of Windows Mobile
A friend of mine has a Windows phone, and it’s weird. Unlike me, an Android-devotee who obsesses over the latest and greatest mobile devices, she just went with a phone that was recommended by a sales...
View ArticleMobile App Development Scholarships
Followers of our blog may know that there has been, and still is, a severe lack of mobile app talent. As the industry grows, the world will need many more skilled developers and designers, and we’ve...
View Article4 Reasons Why Your Mobile App IS Your Best Marketing Strategy
Depending on who you ask, mobile marketing is still a mystery to be solved. How do you run it effectively? How do you measure success? What channels should you pay attention to most? In fact,...
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