Why You Should Run Mobile App Install Ads, ASAP
Marketing your app is an increasingly difficult task. Here are your challenges: there are 1.5 million apps out there on both iOS and Android, with a thousand new apps added per day; user retention...
View Article3 Tips to Boost Your Word of Mouth App Marketing
App marketers, want some night terrors? Here's a not-so-fun statistic: there are now 198 million active adblock users around the world, and the numbers are skyrocketing. Many of you might not even...
View Article4 Eye Opening Statistics in Mobile Apps
There’s been a slew of great statistics released recently in the mobile app realm that made us do a double take. We wanted to highlight a few interesting articles that made us think, or rethink, how...
View Article4 Reasons Native Apps Are Killing Web Apps
A few weeks ago, Yahoo had its annual Mobile Developer Conference and shed some sobering light on the native vs web app debates, and it doesn't look great for developers who have championed the advent...
View ArticleSpiro Is An App That Drops F-Bombs and Berates Salespeople
Boston-based Spiro has the answer to all that boring and soul-sucking enterprise software out there for salespeople: a personal sales assistant app that aims to make salespeople more money by hurling...
View Article4 Questions to Ask Before Porting Mobile Apps to Tablets
Your team has developed a great mobile app for smartphones. Are you ready to port it over to tablets? Before you start optimizing your app for a larger screen, make sure you understand the behavior of...
View ArticleThe Snow-Shoveling Boston Yeti Will Be Back for Winter—In App Form
This is a First Look: It's the first time any news outlet or blog has covered this startup. You can read more First Looks here. (We do this a lot.) When you hear Boston entrepreneur Chris Barry...
View ArticleApple Just Called Cambridge-Based Hopper the Best Travel App of 2015
Cambridge-based Hopper has been named as one of Apple's best apps of 2015, ranking it among the likes of Instagram, HBO Now and Twitter's Periscope. The app was ranked No. 7 on Apple's Top 25 Apps of...
View ArticleThis Boston Video App Wants to Handle Your Holiday Greetings
Vivoom, a Cambridge-based app that originally launched as an Instagram video alternative, is trying something new this holiday season. And it might just help you connect with your loved ones (without...
View Article3 Reasons Why Enterprises Need a Mobile Game Plan
This is a scenario that will see many large companies being left in the dust if they don't have a solid strategy in place now, and it's already happening: we all know big businesses doing well at...
View ArticleCampus Safety Tech: 7 Innovations to Protect College Students
It can be pretty rough being a college kid these days. With greater visibility into crime on campus - from mass shootings to sexual assaults - safety concerns are understandably on the rise. So what's...
View ArticleA Boston Startup Just Released 'Star Trek' Social Stickers for Your Phone
If you're clamoring for more ways to celebrate the release of the Star Trek Beyond trailer, a Boston startup has just the thing: a set of Star Trek social stickers that were just released through its...
View Article4 Ways to Improve Offline Mobile Apps
Raise your mouse (or thumb, if you're mobile) if your smartphone has a data connection at all times. Probably not too many of you can say this. We certainly can't. Either we lose reception on the...
View ArticleThe Real Reason Businesses Love Tablets
But why? Why are businesses embracing tablets, often choosing to equip their workforce over laptops? Much has been written about why businesses are enamored with tablets, but we don't think they're...
View Article6 Apps to Help Survive Family this Holiday Season
If you are thrilled to be home, surrounded by awesome family, sharing hugs and kisses while angels are singing, this isn't the article for you. Rather, if you're like me, stuck in a boring city with...
View ArticleLocalytics Employees Are Finding Lots of Support for Their Moonlighting
When DeRon Brown interviewed for a job at Boston tech firm Localytics a little over a year ago, he didn’t try to hide the fact that he’d been working on his own app on the side. Brown also admitted he...
View Article3 Ways Apple's 3D Touch Shakes Up Mobile Development
By now, you might already be enamored with Apple's new 3D Touch technology that comes with the iPhone 6s. In short, the new smartphones can detect three levels of pressure, which has transformed the...
View ArticleRocket Farm Studios Named Top App Developers in Boston
When you’re on a roll, you’re on a roll. Just this month, research firm Clutch.co ranked us as one of the top app developers in Boston! Clutch.co is an independent research firm (we could have saved a...
View ArticleHere Are The Top 10 Rated Health & Fitness Apps of 2015
The New Year is just in a few days, and you know what that means: time to finally get a real plan for those resolutions you made a few years ago. If you're like most people, these resolutions of yours...
View ArticleFrom Gaming Apps to Enterprise Apps
Source: @gamesforumIt was such a pleasure to be out at the Mobile Games Forum in Seattle last year, joining a plethora of like-minded geeks who love gaming apps. Sure, Rocket Farm is taking on more...
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